Salary: N/A / Yearly	Location: Dallas, TX
Type: Full-Time	Postal Code: 75201

Ensure that Web content is current, accurate, sufficient and relevant. Perform regular testing and analysis to identify opportunities to create, and improve site search and navigation, as well as customer satisfaction.

RESPONSIBILITIES:

1. Maintain website content and database. Ensure that website content is accurate and up to date on a day-to-day basis.
2. Manage and monitor the day-to-day process of content uploading by entering and optimizing content.
3. Determine content gaps in the Web and catalog offering to improve web content.
4. Organize and outline the format of the Web and evolve the site based on best practices and usability studies.
5. Execute various online marketing programs which involves timelines and working with internal team members to meet deadlines.
6. Monitor metrics and analyses to determine effectiveness of programs.
7. Perform comparative tracking and analysis of multiple web sites; issue reports on conversion ratings and ease of use.
8. Continually improve the effectiveness of the web by developing and presenting content and structure alternatives to management.
9. Work with E-Commerce Manager and Marketing on development of Web copy and style standards online. Write, edit, proofread and copy/edit documents, ensuring all content meets style, tone and message requirements, and also reflects the Company image.
10. Any other duties as assigned by the supervisor.

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